Image Credits Lay of the land Canada has three major cellphone providers, a.k.a “The Big Three” - Bell, Telus and Rogers. Bell and Telus have higher coverage by area and population than Rogers. They claim to cover 99% of the population and 30%+ land area while Rogers claims to cover 97% of the population and 20%+ land area. The key here is to focus on the population coverage and the connectivity between the rural places that you care about. Land coverage is not a great metric to compare.